Aya has been involved in the stock market, start-up and tech scenes early in life, and has worked in Silicon Valley, Madrid and Hamburg. She is now the managing partner of her startup CoDesign Factory, and helps large companies to become more digital.
In her talk Aya Jaff shares the question she asks herself every day to generate business ideas and impact: "What pissed you off today? And what can you create to not be pissed off again tomorrow?"